The worldwide buzz is picking up major steam, as King Addies Promotions gets closer to Round 2 of their all-new sound clash league—World Fight Club (WFC). A prestigious belt title on the line, the second installment of the exciting, competitive series goes down on Friday October 18, 2019 in North America’s sound clash mecca—New York City. This epic, one-on-one, musical square off features the crowned “King of Europe”, Germany’s Supersonic Sound as the first ever WFC belt challenger, versus USA’s defending WFC champion King Shine from New Jersey.
King Shine’s battle tested selector, Jimmy Spliff, made history by earning the very first WFC champion title in the inaugural “Round 1” event, in March 2019. Having killed two New York City sounds (in NYC), he established King Shine as the Tri-State WFC Champion—however, the upcoming WFC2 is for the international title.
Supersonic, is an accomplished powerhouse that has competed victoriously over industry icons like Mighty Crown, Sound Trooper, Freddie Krueger, King Turbo and legendary Black Kat–to name only a few. Nominated by global sound clash fans on social media, and later selected by legendary King Addies, Supersonic re-enters the arena after being off of the battlefield for 4 years—which is what aficionados of the culture negatively consider “parked” (out of the game/no longer competing). Additionally, the Berlin based heavyweight hasn’t competed on US soil in over 6 years. Meanwhile, King Shine has been consistently (also quite controversially) coming up in the ranks, and actively killing respected sounds like Sound Trooper, Pink Panther, Earthruler, Alaska Sound and more. King Shine is one of the most frequently competing sound systems in the world. Since earning the champion title, they’ve already dominated and won 3 one-on-one bouts, in the USA and Canada.
With WFC2 right around the corner, the writing is officially on the wall: Supersonic will either dispel the “rusty gun” myth and reclaim their prominence as a formidable force to be reckoned with, ah yawd in Europe (their turf) and abroad; or, Jimmy Spliff may slay arguably the biggest giant in the eastern hemisphere of the world, and confirm King Shine is indeed a heavyweight.
World Fight Club is an emerging, cutting edge brand, created by experienced sound clash experts, which offers a fresh approach to a long existing, ever-evolving and growing industry. For several decades, sound clash entertainment events have been taking place in established and new markets such as Japan, various European countries, the UK, Africa, South America, across the Caribbean and of course its birthplace—Jamaica. And over the years, events have pulled various sized crowds ranging from a small circle of friends at underground bouts, to more recently over 20K exhilarated patrons in one event.
A new arena for champions, WFC is an ongoing battle series for musical supremacy and it’s all about dominating crowd approval, donning the beautiful belt and big bragging rights. However, the WFC league stands out among other clash brands because only true thoroughbreds in the global arena can face the ultimate test of top tier musical savvy, and wit, in WFCs classic format of less sounds competing, in longer timed rounds. But most importantly, the champ must be prepared to continuously defend the highly coveted belt versus any challenger selected by the producers, in order to keep the title.
This musical war of worlds will be covered and broadcasted internationally on “The Release” television program, which targets over 19 million viewers across USA, Canada, Jamaica and other Caribbean nations on 5 cable television networks including: CIN, CEEN, CVM, HYPE TV, and READY TV.
WFC is produced by North America’s #1 sound system, legendary King Addies, who has also been barrier-breaking, competitors in the culture for the last 36 years. Highly respected and referred to as the “Iron Fist of New York” by other industry titans, their promotional team also includes: Tru Money Musiq, Irie Jam Radio, Reggae Vibes Media, PowerOfReggae.com, Britelite Promotions, Tek9 Promotions and Impulse Nation.
WFC invites all mainstream DJs, and their fans, to get involved. Co-founder Shinez said, “Everyone loves music and exciting competition. Sound clash is the best of both worlds and World Fight Club is the ultimate experience.”
Download and tune into the Irie Jam 360 app on Tuesday, October 15th at 9pm ET sharp for the live pre-clash press conference and contender weigh in. Meet Supersonic at the Pre-WFC party on Wednesday October 16th at Club Timehri’s, in Washington DC. And, Come out to the main event on Friday, October 18 at Lodricka Hall in Queens, NY. Join the movement and buy tickets at WorldFightClub.Eventbrite.com
Buju Salutes North America’s “Big Sound”, King Addies
Buju Banton recently (3/4/19) generated extraordinary excitement by fans worldwide when he used his instagram stories feature to big up three international sound system icons, one of which is North America’s legendary reigning king sound—King Addies.
The nine second “…big sound ah big sound…” video post immediately went viral and thrust the global sound system fraternity into a now ongoing conversation about the celebrated sounds mentioned by the legend.
This epic social media moment occurred while the world is still very much elated about Buju’s recent December 2018 return home from prison, and his highly anticipated return to the stages of the world—his “Long Walk to Freedom” 2019 Tour.
The impeccable timing of Buju’s post has put sound system culture at center stage of the global entertainment conversation, just as King Addies moves to leverage their influential platform to push the sound clash industry to the forefront.
Pushing the Business Forward
In 2019, when most iconic sound systems around the world are either no longer operating or holding on extremely tight to their established legacies, King Addies is currently deliberately playing alongside and/or giving younger sound systems across the industry an opportunity to compete with them.
Many wonder why a sound of King Addies’ tenure and caliber would put their legacy on the line to clash newcomers.
Shinez, Co-Manager of the champion sound stated, “You have to offer fresh music and experiences to fans, old and new, in order to push the culture forward, and we are about showcasing authentic sound system culture to wider audiences.”
Most recently, King Addies remains the undisputed champion of New York City’s highly anticipated Premier League Sound Clash, which featured a one on one match up of the legendary juggernaut, versus newcomer Philadelphia’s One-A-Day.
Held on March 9th at NYCs Amazura venue (2500 capacity), in front of a wall to wall thick standing room only crowd, by the end of the second round the crowd had verbally pronounced One-A-Day dead 4 times.
World Fight Club
King Addies Promotions will debut an all-new global sound clash arena, World Fight Club (WFC), on March 30, 2019.
With a beautiful heavyweight championship belt on the line, and the opportunity to defend it against sounds from around the world, DJs and sound systems will compete in the series designed to engage new fans, and global competitors, with or without dubplates.
“Round One” of WFC will establish a New York tri-state champion, who will go on to defend the belt title versus contenders from all over the world.
The WFC debut is a long awaited ‘settle the score’ 3-way sound clash featuring the 2017 US Rumble Champion out of the Bronx, Platinum Kids (PK), who is a NYC party scene heavyweight with very little clash experience, and/or dubplates.
In Rumble, PK unexpectedly killed a full line up of “hardcore clash sounds”, two of which are also headlining WFC—King Shine out of New Jersey, and Kosmik Movements out of Brooklyn.
Much more experienced in clashing, and more heavily armed musically than PK, King Shine and Kosmik losing to a “juggling sound” (party DJs), created quite a stir in the industry.
However, to King Shine and Kosmik’s credit, that clash line up had 7 sounds, a format that levels the playing field by giving sounds with less dubplates the ability to compete.
WFCs debut contenders will battle it out in a more traditional sound clash format with longer timed rounds, wherein: Platinum Kids will either prove they are the baddest among them and can do what hardcore clash sounds do, better; or King Shine, who has been clashing some of the bigger sounds internationally, may prove he’s the dominant force; or, perhaps Kosmik who has recently been the least active of all 3 sounds will make a grand re-entrance onto the scene with a win.
With a combined promotions team that includes: King Addies, Tru Money Musiq, Andrew Digital Promotions, Tek9 Promotions, Britelite Promotions,PowerOfReggae.com and Impulse Nation, along with coverage by television sponsor “The Release”, World Fight Club’s Co-Founder Dinero says, “Everyone loves exciting competition.
Soundclash is a competitive musical sport happening in several major international markets where Reggae Dancehall and sound system culture are popular.
However, WFC will bring the culture to the world by inviting all mainstream DJs, and their fans, to get involved.”
King Addies Continues to Dominate
An ambassador of sound system culture and Jamaican music since 1983, in 2019 King Addies begins their 36th year in the music industry as North America’s most dominant and influential sound system, of all time.
Their three and a half decade legacy is rich with continuous music trend setting, genre barrier breaking, standing room only events, continuous print, radio and TV coverage, and a very long list of the most historical sound killings.
Currently, enjoying the success of a winning streak over several notable sound systems from countries like Japan, Italy, Canada, Trinidad, Antigua and the USA, King Addies is now embracing a new moniker bestowed on them by fans, “North America’s #1 Defender”.
Battle tested and fan approved, the squad kicks off 2019 with a 8 sound “lock off” record, (achieved within the last 2+ years).
Today, King Addies’ 11 member New York City and Jamaica based squad of award winning Selectors, DJs, Producers, Radio Personalities and event producers continue to tour the States, Japan, UK, Canada, the Caribbean and Europe—featured in several international festivals, drawing crowds of over 13K people.
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Christine M. Coley Impulse Nation
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